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e teacher of Tallinn University Haapsalu College: L. Hein
Media plays a crucial role in helping health of cials expand their audience reach and increase health awareness among larger public. Effective health communication also contributes to patient empowerment, disease prevention and quality of life. Studying
media and communication skills enables health promoters to disseminate information in a more ef cient and engaging way, ultimately helping to positively in uence the attitude and health behaviour of the general public.
I liked the fact that we were acquainted with different communication strategies and media plans. I can now better understand the background and content of some campaigns.
Content illustration 2. Standard cycle of effective health communication programs (Kinkaid, Delate, Storey & Figueroa, 2012)
Content illustration 3. Communication model according to Brumbaugh, Armstrong & Ruf (2011)
FUTURE-ORIENTED HEALTH PROMOTION
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