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MEDIA AND COMMUNICATION IN HEALTH PROMOTION
Study programme design: Johanna Manninen, Triin Lepp and Kädi Lepp
Programme implementation: Johanna Manninen and Laura Hein
COURSE AIM
This programme aims to give an overview of contemporary theories and methods of health communication and media in health promotion. Among other things, the course covers the following themes: health communication theories and strategies, media literacy skills for health promotion and media ethics. By the end of the course, students will know mass media and social media trends and have the skills to bring media and communication theories into health promotion practice.
e teacher of Metropolia University of Applied Sciences
•Social networks and the role of media is important in public health promotion.
•People use media to seek and share health information.
• Social media has considerable potential for health promotion and other health intervention activities. It offers many advantages to raise awareness, share valuable content, educate and counter health misinformation.
• Theuseoftechnologicalapplicationsarehighlyappreciatedinhealthpromotionwork. Therefore we have to examine the new ways and tools for health communication. What kind of different mobile applications, e-Services and other technological solutions there are and how to use them?
• Itisalsoessentialtoknowhowtobringcontemporaryhealthpromotiontheoriesand strategies in practice e.g. in media campaigns.
• Thiscourseoffersagoodoverviewtotheroleofmediaandhowtousesocialnetworks in health promotion.
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FUTURE-ORIENTED HEALTH PROMOTION