Ulrike Rohn

Ulrike Rohn is a Professor of Media Management and Economics at Tallinn University, Estonia, working at the Baltic Film, Media and Arts School (BFM) and co-leading the Centre of Excellence in Media Innovation and Digital Culture (MEDIT).

Her research focuses on managerial decision-making, the audiovisual industry, market characteristics, web 3, and entrepreneurship.

She has authored several books including the “De Gruyter Handbook of Media Economics” (2024), “Media Management Matters: Bridging Theory and Practice” (2020), and “Cultural Barriers to the Success of Foreign Media Content” (2010).

Additionally, she has led numerous national and international research and innovation projects. She has held positions on various editorial boards and served as President of the European Media Management Association from 2016 to 2021.

She hosts the ScreenME Podcast, focused on industry dynamics and entrepreneurship in the media.